Take a look how it was and what has been moved by Internet

Timeline looks like that

Let’s start as it is today (2016). My idea about Internet: It is composed of three dimensions which allows us to examine it under three points of view:









internet cultural 01.jpg


In Marshall McLuhan’s genial expression, “Global Village” is the perfect metaphor to describe how technology, the age of instant communications and increasing integration among the states will eventually shrink the world to such an extent that commercial, social, and cultural relations, although being on the other side of the earth can be made as easily as if we lived in the same village.

The most obvious dimension and the one has the biggest exposure is the cultural wich enable the coming of existence of the social networks, which as a concept can be explored in many ways, but the one which interest us is the one connected with the Internet, generally referred as social media, such as Facebook and Whatsapp and Linkdln and Youtube today (2016) and I say so, because these things are extremely volatile and if you look carefully, these four examples are completely different in their nature and I will elaborate more on that connecting with the ideas of this paper.

I would mention two examples: Altavista which was initially the Google and Orkut, which featured one of the most important aspect of Facebook: to find old friends.

Rational discussion on the subject through conventional text method is extremely boring and leads to nowhere for practical effects, which is one of the main concerns of the design of this paper as a whole and I mention it to make a point:

Internet is the use you make of it! (as anything else as matter of fact…)

In our case, I decided (and it is not necessarily so) that the most interesting aspect of Internet is the effect on the Map of Knowledge


Physics, light purple, Chemistry, blue,, biology, green, medicine, red, social sciences, yellow, humanities, white, mathematics purple, engineering, pink.

A new map of knowledge has been put together by scientists at the research library of the Los Alamos National Laboratory.It is based on electronic data searches in which users moved from one publication to another, establishing associations between them.

The map includes sciences and humanities, in a hub and wheel arrangement, with the humanities and the sciences in the center arranged around it. The arrangement came up naturally from the data and is not invented, said Johan Bollen, the leader of the research team.

On the map, published in the current edition of “PLoS One”, publications are color coded as follows: physics, light purple, Chemistry, blue, biology, green, medicine, red, social sciences, yellow, humanities, white, mathematics, purple, engineering, pink. Interconnecting lines reflect the probability of a reader clicks of a publication to another on a computer screen.

Similar maps have been constructed based on footnotes in published articles that refer to articles in other magazines. Dr. Bollen believes that his map, click scholars represents the best electronic behavior “that makes the citation analysis, note how the method is called.

One reason is that footnotes are often added to a variety of social reasons, such as to flatter the commentators so one can improve his own citation count or impress colleagues with a range of reading. Clicks represent real scholars use information. In addition, clicks capture access to an article to use it for practical purposes, instead of just following the quote, Dr. Bollen said.

A reader can click on a publication to another based on many other connections besides citations as a text search or an e-mail message, Dr. Bollen said.
“What we have is a map of the world scientific activity,” said Dr. Bollen. He wants to make its data publicly available to scholars to evaluate the impact of their or other items and the degree of influence of scientific journals.

Think carefully in what is discussed above and decide whether if you want to be a tattooed youtuber orienting millions of other tattooed facebook followers whether they should “like” or “dislike” the latest ephemeral, transient, fleeting, frail, perishing trend (or meal, or picture) or if you want to leave your mark somewhere in the map of knowledge, where it really counts to have something .


Before Internet & Smartphone

How the future was perceived?

Internet and smartphone never appeared in the crystal balls but some things they got it right. Let’s take a look on some of these attempts:

“Year 1999 AD” – A 1967 Film Imagines the Future

Produced by Tom Thomas Organization for Philco-Ford Corp.
Take a look at the comments, specially this one:

They got some things wrong, they got some things . One thing they most definitely got right: casting actress Marj Dusay.

GM Motorama Exhibit 1956

GM’s Motorama exhibit in 1956 featured a film that looked into the far distant future of 1976 with predicted a jet age future with electronic digital displays and an On Star like central command that would guide us along our uncrowded path to adventures.

The 21st Century – Seen from the 1960s – Communications, Technology

A little slow up to 5 minutes, but worth from there on and you will be amazed on some ideas created to circumvent communications problems whose solutions we take for grant and never knew how it was.

What The Past Thought The Future Would Be Like.

This home brew media is an amazing thing about the future that was not foreseen: One single talented person can do a job like that much better than large corporations such as GM of Ford was able to. Don’t forget Part II

How the future is perceived now (from the early 2000’s on)?

20 Predictions For The Future You Won’t Believe

Excellent to be seen in 50 years from now. A little scary for persons less than 7 years old.

10 Mind Blowing Statistics from 2050

The only mind blowing fact is that they expect you to believe in that…

Telephones and communications

From the late 40’s and early 50’s, this movie which was shown in movie theaters when the switch board operators were replaced by the rotary dial

From switch board to rotary dial 01

From switch board to rotary dial 02

From operator to direct call 

How the digital future seemed in the early sixties

60’s Office Equipment 

Most pictures from All-American Ads, Ed.Jim Heimann






60`s Satellites

The emphasis was on national defense because of the Cold War


Although communications was a possibility, as it can be seen bellow, it was not the objective:

Satellites 01.jpg

60’s TV & Sound Equipment 

The first remote control

TV & Sound 01.jpg


TV do futuro.jpg

LP Vinyl.jpg



Telephone immagined how it would be 60’s


Telephone 01.jpg

Commercial Picturephone service began in 1964 at a special calling centers in Washington, New York and Chicago. For business, the addition of television to telephone service has all the advantages of person-to-person meetings with none of the negatives – the travel, the time, the expense.

During the past two years, Union Carbide Corporation has used Picturephone service under actual business conditions. At two locations – Chicago and New York – executives of Union Carbide put Picturephone service to the test.

Their experience has demonstrated the value of Picturephone service to business.

Our ultimate aim, of course, is to make Picturephone service as widely available and as easy to use as the telephone you have now in your office or at home.

As we saw it 40 years ago, as we see it now, our job is to bring people closer together, voice-to-voice of face-to-face.

Telephone and defense

Telephone 02.jpg

Photo Cameras & Projectors









The Seventies

Changes creating possibilities which would be later affected by Internet, were taking place. Travelling domestically or abroad was one of these areas. Jet planes stabilized , in the plane design, but internally, the layout and the comfort of the passenger was an entirely different matter as of today.

Boeing 747 upper deck then


Now, 2016, as economy plus, the same deck


TV took over. The possibility to have a national audience it created, was new and  the change announced in the 60’s of supermarkets and mall’s and national brands became a reality. The traditional way America had to access information, which was  heavily dependent on magazines, such as Collier’s and The Saturday Evening Post and Look  and Life, was disappearing, with their demise. Mass market was reached now through TV.